Email marketing is the act of sending emails to potential customers regarding your business.
There are multiple email marketing platforms that provide the required software to design stunning emails. The focus of this article is how to collect those email addresses to make the business a hit. While an email always doesn’t turn a potential customer into a sure-shot purchaser, it might still make a mark by leaving useful information to convert them into your customer
The various ways in which the email addresses can be gathered are given below.
Top ways to collect email addresses for marketing
We shall investigate each of these above methods in detail.
1. Ask Around
Marketing involves a lot of networking and communicating your products and ideas to various kinds of people. If you want to grow your email address database, ask for it. People would be willing to give their email ID’s if they like what you had pitched. Creating engaging content and ensuring the email gets further clicks is all very important in email marketing. You can also ask your existing/ potential customers to refer other friends.
2. Facebook Ads
The easiest way to get email addresses is to post an ad on Facebook and ask the customers to subscribe to your newsletter or share their email ID to receive a discount coupon in their email. A call for action is going to actively lead customers to share their email addresses. Designing attractive content will ensure that the advertisement is looked upon and customers either buy or interact with your team.
3. Pinterest / Youtube / Instagram
Another interesting way to obtain email addresses are through other social media platforms like Pinterest/Youtube channels/Instagram pages. Posting creative content which will attract eyeballs to your page/channel will lead to customers clicking on links to your blog/product or service website.
Posting not just about your content but also being socially aware and posting about other interesting happenings is going to lead to a lot of followers. When the details are intriguing customers will be happy to share their email addresses to know more about what you have to offer.
Memes are all the rage now. Post graphically appealing pictures or memes to attract your audience. You can ask them to subscribe to your website by adding their email ID. Bingo! You have your email address and you can share memes and at times share promos of your products or reviews from other customers.
4. Lead magnets
Lead magnets are called as “dangling carrots” to customers. Offer a freebie, discount coupon or code, downloadable material in their email. Ensure that it doesn’t spam their inbox as all your efforts will be wasted. For example, offer solutions to their problem in the form of a case study or an article. This blog post discusses all the ways to design lead magnets and how to increase emails to target customers into positive orders.
Popups are effective but a bit annoying way to collect email addresses. The popups should be designed in such a way that it doesn’t hide the content or make the potential customers irritated that they decide to close your site. A popup may be designed to be a lead magnet or ask to be included in the mailing list for updates. Though they may be annoying, pop-ups are one of the best ways to get email addresses. A detailed discussion on how popups help to increase email subscribers can be found here.
6. Traditional pen and paper
Ask your existing customers to fill in their email ID’s to get their bills or order related details. This will build up your email ID database. You will be able to use these addresses to share updates relating to your product. You can also ask them to refer their friends or share the email if they found it useful.
7. Conducting workshops / attending conferences
Going to conferences and networking is the best way to promote your business and get some new leads. Exchanging email addresses with your peers will help you tap into their email database as well. Conducting workshops leads to meeting your target customers. Interacting with them will give your ideas in which you can digitally promote your product/idea.
8. Tie up with your competitor
If you are a beginner in the business, follow your competitor to get insights into marketing digitally. Have a good rapport with them and share your competitor’s content and start off by attracting their customers to look at your content. Slowly your audience will grow, and you can develop your tools like lead magnets, popups, banner ads to collect email addresses.
9. Email marketing software
There are many companies which provide services relating to email marketing. Smaller businesses may benefit from using their services as it not only provides templates to write the email but also provide various tools to engage with the customer and statistically analyze the success of the campaign.
To conclude, I would like to reiterate that to obtain email addresses for marketing, regularity and creative content needs to be the base. One-time set-ups like Facebook ads, subscription buttons and most important of all popups must be decided based on your strategy.