Email marketing is powerful. However, you might already be well aware of the unpredictably unfair advantage that a newbie like social media has over email marketing strategies. Some businesses vouch by the power of social media marketing, and others like to keep it old school and use the email instead.
Emails are always there, and these are still considered to be some of the most professional approaches to get to the audience. With social media, the reach can be wider. However, if you are thinking that your marketing campaigns can benefit from weighing these two killer strategies against each other, then think again!
To make an impact, to make profits from your marketing efforts, you must make the most of both these channels. The real potential of marketing lies in harnessing the power of social media to make your email campaigns stronger.
So how can you combine these two very different yet very rewarding channels? It is simple than you might imagine.
Top 7 ways to integrate your social media with email marketing
1. Directly upload email lists to your social media profiles
Have you noticed how most social media platforms ask you to allow synchronization of contacts? You then get quick recommendations of the connections based on the users already present in your contact list. Gather an updated email list from your best email marketing software with the invalid ids removed. Update this in your social media profiles and get instant recommendations of the profiles connected with that email id. You would then be able to instantly put an identity to that email id you have been long possessing.
2. Social media posts
The other straightforward method to get leads and email ids from social media is by asking your followers to subscribe to the mailing list. This comes with the user’s consent to receive promotional content. You can include some informative blog posts or news that adds value to the customer. The content here can be based on the industry and the type of products you offer. For example, an online fashion store can add a social media post about styling tips or even the latest celebrity trends. At the end of the post, you can also add your email id to allow users to subscribe to get such informative content delivered to their inbox.
3. Use the concept of contests and other promotions
Giveaways can help build a strong relationship with customers. This is also one of the strongest methods to gain more followers on social media, and this increases your reach. You can run a contest or giveaway where customers would have to subscribe to your mailing list to be eligible for the contest.
4. Referrals and referral bonus for email targeting
5. Retargeting with social media ads
Using cookies, you can easily work on retargeting through social media ads. You can make use of this to tackle your bounce rate, even in email marketing. Customers who click on your retargeting ads on social media are those who are genuinely interesting in your products or services. These are the customers who are more likely to trust you and give their email id as well.