When it comes to email marketing, most businesses take the right steps, like choosing good email marketing software and picking some great content. There is one step where most of them stop, and that is the step where the email gets sent. Identifying the bounce rate and making sure that your email actually reaches the receiver is important.
Does the receiver actually open your email?
That is the billion-dollar question! You might meticulously create a compendious email, but if the receiver doesn’t open it, it all goes in vain.
Guaranteeing that every single receiver reads your email is definitely not an easy feat. However, you should know about the figures that are considered ‘good open rates’ in your industry. This will help you compare the performance of your email campaign with that of the other similar businesses in your domain. You would, therefore, get an idea about where your campaign is flailing.
To begin with, identify the reasons why your customers and potential customers are not opening your emails.
All about email marketing open rates
What is your email open rate?
What is a good open rate?
When it comes to bulk sends, the average open rate across multiple industries was 27%. In general, if you try and reduce the bounce rate and increase the open rate, your campaign would be a success.
The optimal open rate varies from one industry to another. To make a sensible calculation, you should compare your business’s open rate against that of the industry standards. The objective should be to increase the number to bring it as close to the average as possible, and possibly higher.