Email campaigning is done to achieve different objectives:
There are 2 core types of email marketing
Email marketing over traditional mail marketing
While many companies still send out brochures and leaflets to target customers and potential customers, a lot of them do digital marketing campaigns as it proves to be more effective and targeted. It proves to be environmentally friendly as well by reducing the company’s carbon footprint.
With traditional mail marketing, one may not know if a potential customer has been converted but with an email campaign, the rate of conversion is measured. A business would also be able to measure the effectiveness of the campaign, which the traditional mail marketing does not offer.
How does it work?
Crisp and creative
Smaller the size, better the response
Clear and concise
When emails are sent to many customer bases, automating/scheduling the mail at the time when the web traffic will be higher gives the best result. Ensure that the automated emails are composed in a general tone, which would be applicable to all the customers who read it. A well-written subject line with eye-catching colorful images will catch potential customers’ attention. Email marketing software(s) helps the marketers to not just draft emails but also offer lots of value-adds. It does offer a lot of other tools and resources which help to mount a good email campaign.
An email marketing campaign helps in the below ways
Improves website/blog traffic
Brings in potential customers
Email marketing works well for smaller businesses trying to get a foothold in the market. There are multiple platform providers in the market. They help to create templates, maintain a mailing list, send emails based on editable templates and to measure the response based on statistical data. Just like how word-of-mouth helps, email marketing software and email marketing platforms also promote the business to a household name.