You will be pleasantly astonished by what the numbers have to say. People around the world send and receive over 270 billion emails per day, of which more than half are business emails. You can expect to earn an average ROI of $30 to $40 on every dollar spent on email marketing. Further, what’s even surprising is that 81% of small businesses depend on emails for preliminary customer acquisition and 80% for customer retention.
The numbers are proof that there lies a greater opportunity for any business of any size to reach its target audience, irrespective of what and where they are present. Thus, emails play an essential role in shaping the future of your business despite the existence of other digital marketing techniques.
Top reasons small business should utilize email marketing techniques
1. To increase customer engagement
2. To engage in real-time customer outreach
Since most users check their emails on their phones, you have the chance to reach out to your audience in real-time. A study reveals that more than 90% of the population use their phones to check their emails. Thus, a well-structured marketing email has a higher conversion rate.
3. To measure performance
4. To cut down on marketing costs
If you think advertising through Facebook or Instagram comes cheap, it is not so. Digital marketing strategies cost much more than sending simple emails, even though these appear to be “free” by virtue. As an analyst, you must calculate the cost in terms of conversion rates. With email marketing, the amount you need to invest in garnering more click-through-rates is very low, as long as you choose the right email marketing plan. Some email marketing software even carries out the A/B test to show which parts of your email produce the best results. For instance, you can identify which subject line results in a higher open rate or check, which offers influence more conversions. Moreover, email marketing is the only technique where you can target a broader customer base in a short period. Once that’s sorted, it is only a matter of expanding the customer contact list, which should be your primary goal as a marketer.
5. To identify buyers’ preferences
6. To create brand awareness
Social media is a great way of promoting your brand. However, email marketing is an excellent alternative to endorse your brand in a sustained manner. When a user signs up for newsletters or email updates, it proves customer allegiance towards the brand in a better way as opposed to clicking the “like” icon on social media platforms. Email marketing platforms, thus, provide you with the exact information on what type of content the customer is looking for, based on which you can curate the email messages to their preferences.
Thus, email marketing is a great online promotion strategy despite the presence of Google, social media, YouTube, blogs, and other marketing tools. It is easy, effective, and affordable for small businesses on a tight budget.