Why your business should have a website

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It goes without saying that every business today should have a website if they want to be successful. The way I think of it, is your website is a branch of your sales team, however working for you 24hrs a day, 7 days a week. For this reason, it makes sense to treat your website like an employee. In order for your website to work well for you, you have to invest time into it. This could be regular updates, quality web design services, maintenance, new content and seo services. Gone of the days when people would use a directory book like the Yellow pages to find a business, instead they go straight to the internet and search for it, so if your business doesn’t have a website, then you are missing out on customers.

Why you should have a website

  • so customers can find your business online
  • you can showcase your services or products to a wide audience
  • people can learn about your business 24/7 – 7 days a week
  • you can sell products or services online to make more money

What makes a good website design

The are many factors that make up a good website design. It will come down to your existing branding and what your product or service is you are trying to sell. Website design trends change rapidly, gone of the days when websites were graphic heavy design masterpieces with over the top wow factor and animations. Today it’s all about responsive, fast loading website that allow customers to access information as quick as possible, providing an overall positive browsing experience. Customers should be able to get to the information they require with minimal mouse clicks, and without confusion. So make your website clean, with clear messaging about what you do, who you are, and who users can contact you. So to recap:

  • Go for a simple clear website design
  • Make content easy to reach
  • Make it clear to customers what it is your business does/sells

How to get a website

If you are looking to build a website for your business, then you should first plan out your content and what you want to have on the website. Develop a sitemap and organise photos. It would be best at this point to engage a web design company to assist you with this. They will be able to assist with the planning of the website and then provide your business with a website design that matches your existing business branding. Once you have your website design organised, the design team can code this into a website. It is advisable to use a content management system such as WordPress as this will allow you to then make changes to the websites content by yourself. So to recap, here are the steps you should follow when building your website:

  • Plan out what pages you will require
  • Organise the content to go on the homepage and sub pages
  • Engage with a web design company to design and build your website
  • Choose an appropriate CMS
  • Create a website hosting account
  • Launch your website

What to do now you have a website

So you have a website, now what? Firstly, let everyone in your contacts and network know about it. Send out emails, put the web address on your business cards, promote it on Facebook and other social media channels. You will want to get as much traction and visitors to your website as possible. You want your website to be found easily on major search engines, so start submitting your site to directories in your area, share links with other companies in your network.

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